Four Elements Design

The Week in Review...February 14-20!

2010-02-21T16:01:00.000-08:00

Hello Readers,

What a week it has been. The Olympics are well under way. Everyone is in full Olympic spirit! Go CANADA Go!!! I'm especially looking forward to the rival hockey game between Team Canada and Team USA Sunday night!

This week we wrote about our new venture...earrings! Numerous F.E.D. customers had requested earrings to match their other jewelry. Not wanting to disappoint, I whipped up a few pairs. I am so pleased with the results and can't wait to make more!!!

My favourite things covered "Sweet Deals" on Etsy. We found some really great finds for under $20! That is the great thing about Etsy...unique handmade items at price points for every shopper.

Zakka Canada was our Canadian supplier for our Thursday supply and demand post. They were so pleased with the posting that they are adding it to their news feed!!! Thanks Zakka Canada!

Our featured artist this week was Paper Route. There shop carries envelopes, stickers, postcards, etc. It was such an honour to have them this week.

Well, we soon begin another week and I am thrilled to see what comes with it. Thank you for taking the time to check out Four Elements Design's blog.

Your Friend,

F.E.D.

Feature Friday...Paper Route!

2010-02-19T09:17:00.000-08:00

It's Feature Friday!!! This week we have the pleasure of sharing the spotlight with Paper Route. Paper Route's Etsy shop sells envelopes, post cards, stickers, etc. Plus, every purchase receives a free gift/extra!!! Let's take a look at Paper Route's artist...

1. Tell us about yourself?

Until recently, I was a high school English and Creative Writing teacher (10 years) but then my beautiful daughter came along and now I am enjoying maternity leave (for at least another few months) and trying new things and enjoying things I was too busy to do before. I live in one of the most beautiful places on earth (I think this is actually a tourist ad on TV but I do feel that way) and I am happily married to a really sweet guy coming up on five years now – time flies when you are having fun! I love reading, writing, photography, the beach, mail, random acts of kindness (not so random ones are good too), travel, a good cup of tea, quiet moments, and good food.

2. Why did you decide to open a shop on Etsy?

I came across Etsy in a roundabout sort of way and browsed for a long time, bought a few things and then thought, “Hey, I could open a shop on here.” So I did. It has been a really fun venture.

3. Who or what inspires your designs?

I love old maps and old books – this is mostly what I work with. I’m an avid recycler (from way back when it wasn’t cool or even available in some places) and I love that I can create something new from something old (Etsy is such a great community for this). One of my favourite things to do is send cool, happy, day-brightening mail to people in my life (near and far) and what’s cooler than a fun envelope? I just started a passion – project on the subject actually: www.one-thousand-letters.blogspot.com (check it out – shameless plug).

4. Why is supporting handmade important to you?

I love handmade because it is so personal and that just feels good. There are so many wonderful artisans and crafters out there doing the things they love to do and loving life because of it – how can I not support that? If they get to quit their day jobs or stay home with their children – even better.

5. Where do you see yourself in 10 years?

Wondering where the time went... and hopefully enjoying my kid(s) and family as much as I am now.

A special thank you to Paper Route for taking

the time to be featured on our blog!

To get your Paper Route products visit their Etsy shop at:

http://www.paperroute.etsy.com/

Supply & Demand...Zakka Canada

2010-02-19T08:50:00.000-08:00

About Us

Zakka Canada, your first choice for all jewelry display, sunglass display, gift boxes and bags, mannequines and store fixtures in Canada.

Based in Barrie Ontario, Zakka Canada provides Canadian retailers with large selection of display and store fixtures at most competitive price and fast delivery. We've been serving local jewelry makers, vendors, boutiques, stores and online sellers since 2003. With a purchasing office in China, we are able to buy direct from manufacturers and pass more savings to you. All display we offer are best price guaranteed for the same quality products within Canada.

Shopping locally, you as our valued customer, will enjoy fast delivery, low shipping fee and A+++ customer support from Zakka Canada. A peace of mind - Never worry about unexpected import duty, broker fee and slow delevery any more.

Purchase online or visit our showroom at 1 Saunders Road in South Barrie. Our 1500 square foot warehouse stock large variety displays at your chocie. We are 35 minutes drive north of Toronto, just off Hwy400 Exit 90. We open to both business and public.

Customer satisfaction is our top priority and we care about your purchasing experience at www.zakkaCanada.com. This is a 24x7 store for you at your fingertips. We hope you enjoy this site and look forward to serving you today!

1 Saunders Road - Unit 6

Barrie, Ontario

L4N 9A7

Hours

10:00 am - 4:00 pm Eastern Time

Monday - Friday

(Saturdays by appointment only)

Toll Free: 1.877.412.1119

Tel: 705.812.1119

Fax: 1.705.812.3922

Email: info@zakkaCanada.com

$18.95 CAD

To place your order visit:

http://www.zakkacanada.com/

Favourite Things...Sweet Deals!

2010-02-18T09:55:00.000-08:00

It's Wednesday and that means it is favourites things time again! This week favourite things is finding sweet deals to share with our readers. Every item listed is priced less than $20! It doesn't get sweeter than that!

Let's get started. The Little Pine Drop earrings from Tryst by Kerry are so adorable! All of Tryst's jewelry is vintage inspired, but handmade. These earrings are discounted because of a slight irregularity. Priced at $4 I'm sure no one will notice! To see more of Tryst by Kerry visit her Etsy shop http://www.trystbykerry.etsy.com/.

Next up, Floridity's Bantam Lovebird Necklace in Turquoise. Floridity specializes in handmade polymer clay beads and jewelry using those beads. This Lovebird necklace is an excellent deal for only $12. To get your own visit http://www.floridity.etsy.com/.

Creations by Juliann's, The Which within Me Burns Necklace is a stunner. This clear crystal pendant is beautiful. And at a price of $19.50 it is affordable by all! If you want to see more of Creations by Juliann visit http://www.creationsbyjuliann.etsy.com/.

Finishing off our collection of sweet deals is the Brass Feather Necklace by In God's Hands. A simple statement piece for any outfit. With a $7 pricetag it is even harder to pass up! Want your own? Check out http://www.ingodshands.etsy.com/.

I love Etsy! Better yet I love sweet deals on Etsy!!!

A special thank you to all the Etsy shops who

inspired this favourite things collection.

How to...Shipping!

2010-02-18T09:18:00.000-08:00

Ah, shipping!!! The nightmare that every Etsy seller will face! Why is shipping such a dilema? Let's take a look...

To start, there are different rates to ship within Canada, to the US, and Internationally. Then, weight and dimensions affect the prices. And lastly, you have to select a shipping method, ground, express, etc. Like I said a nightmare.

Lucky for us, Canada Post now provides the service Ship-in-a-Click!!! It is shipping made easy! With Ship-in-a-Click you follow the simple steps. Type in the addresses. Enter the dimensions and weight which is simpler than it sounds. Select between the shipping options. All done in the comfort of your own home using your credit card to pay. Lastly, you print your shipping lable and place your package in your nearest Canada Post Box. It is really that easy!!!

To take advantage of this sites time saving tool click the link below.

http://www.canadapost.ca/personal/tools/cst/intro-e.asp

My Monday...Earrings!

2010-02-16T13:23:00.000-08:00

Yay!!! Four Elements Design is branching out. As our business contiues to grow we are expanding our product line to fulfill the consumer's needs. Many of our faithful customers have wanted a pair of earrings to compliment their F.E.D. necklace or bracelet. So F.E.D. has excepted the challange and is now creating earrings!

Four Elements Design's earrings will be an extension of what I have designed thus far. Each pair will be unique. F.E.D. strives to ensure each piece is one-of-a-kind.

I am looking forward to this new venture. I will include pictures as soon as possible.

Tip of the Week...United We Stand!

2010-02-16T13:16:00.000-08:00

So many aspiring artists are trying to get known. We are all looking for our big break into the world of commerce. We have our Etsy shops, blogs, twitter account, facebook page, etc. But how are consumers going to recognize you and your product everywhere?

Just like we discussed with our "How to" post on branding you need to unite all of your accounts. Every viewer should be able to distinguish your signature colours, style, and font between sites. Take some time and create your layout. Then apply your cohesive design to all your sites.

Each site should flow seamlessly into the next. So go ahead, take the time, and unite your sites!

The Week in Review...February 7-13

2010-02-13T14:20:00.000-08:00

This week has been full of excitement and anticipation. The world has been on edge waiting for the Vancouver 2010 Olympics and Fashion week to begin! Four Elements Design has kept busy too.

I could not wait to post the pictures of the new bracelets I made. They turned out so well. We also have some fun new ideas in the work. I am getting excited to try them out.

Even though the ground hog said six more weeks of winter, we are obsessed with spring. The colours are bright. The fabrics are light. It brings about a renewed freshness. F.E.D. has some fun things planned for spring so be sure to stay tuned.

I loved the feature with Wild Heather. Her work is amazing. I love her rings. They are so femine. We are looking forward to next week's feature with Paper Route.

Yesterday's Olympic opening ceremonies were stunning. The world was watching and Canada did not disappoint. The performances by Sarah McLachlan and Katie Lang were breathtaking. The Olympic spirit was felt by all. It is going to be an exciting two weeks. Go CANADA Go!

On a side note, our thoughts and prayers go out to the friends and family of Nodar Kumaritashvili the luger who lost his life practicing for the Olympics.

Take Care,

F.E.D.

Feature Friday...Wild Heather!

2010-02-12T10:35:00.000-08:00

This week we have the pleasure of featuring a talented Canadian jewelry maker from Delta, BC! Her Etsy shop has a great mixture of silver and semiprecious stones among other things. What is the best part about Wild Heather? The affordable price point!

Tell us about yourself?

I am a 40-something year old with a 20-something year old mindset! In my regular everyday non-creative life, I am an elementary school teacher. I’ve lived my entire life in the Metro-Vancouver BC area, and I love it here. I have two dogs and a cranky elderly cat that occasionally like to help supervise the creative process!

What is your creative process?

In a word, it’s irregular. I am bad at setting a time and sitting down and creating: I find that it’s essential to my process to be ‘moved by the spirit’, as corny as that might sound. I find that when I try to make myself work on a schedule, or because I feel like I should be working on something, that the work feels forced. I am just as likely to be working in my pyjamas in the middle of the night or in the evening after a long day of doing not much as I am to be working first thing in the morning if an idea has hit. I am lucky right now to have the luxury of time to do that, because I have been on a sick leave recovering from back-t- back major surgeries, 8 weeks apart! I might have to look at being a little more structured when I go back to work.

I love working with silver: I particularly love working with heat and silver. I started taking silversmithing classes in July of 2009, and I am continuing my education in this medium, because the more I learn, the more I realise I don’t know and need to learn!

Who or what inspires your designs?

Good question! I think beautiful bold women inspire my jewellery. I have pieces in my shop inspired by Cher, by Stevie Nicks, by Audrey Hepburn. I try to design pieces that are classic with a slightly funky edge, but with a timeless quality to them. I would like to think that my designs are something that a woman might buy in her twenties, and still be wearing in her forties. I like to hear that customers in their forties (i.e. MY age!) are buying pieces for their daughters and daughters in law! I also love to design custom pieces for brides and graduates: however, I want to design pieces for them, or for their bridesmaids, that they will wear and enjoy as a reminder of those special occasions for the rest of their lives!

What advice do you have for NEW Canadian Etsy sellers?

a) Network, network, network! Join a team, participate in forums, hang out in the chat rooms, and get your name out there! Start a Fan Page, a Twitter and a blog for your business, and follow people whose work you like, or who makes a product that you use, or who sells supplies that you can use, and cross promote. (You can find me at http://wildheather-handcrafted.blogspot.com/ and at www.twitter.com/wildheather!)

b) Spend the time and money to get professional looking business cards made: if you look carefully for online specials, you can end up with LOTS of business cards for very little money. Alternatively, find an Etsy seller with lots of great feedback to make some truly unique ones that represent your business. Find out if they will do trades, and take the opportunity to get your work seen too! It does make a difference!

c) Fill out your profile, and most importantly, fill out your location!!! Make sure you include CANADA in your location. I have had several customers find me because they were doing a geographic search: I am listed as Delta (where I actually live) Surrey, Vancouver, BC Canada just to cover all of the bases! Speaking for myself, I ALWAYS prefer to shop Canadian when I can, and I am always thrilled when my jewellery is staying local!

What was your first purchase on Etsy?

The very first purchase I ever made on Etsy, In June 2008, was 100 fine silver 26 gauge headpins, from the incredibly talented SkyDreams. I have since learned how to make these for myself and I am glad I did! It’s so much fun to watch the fine silver melt and form a perfect little ball that doesn’t tarnish!

A special promotion for followers here:

First of all, basic shipping within Canada is ALWAYS free!

How fun is that?

To enjoy a further 15% discount on your purchase,

just write WILD FEATURE FRIDAY

in the Notes to Seller at checkout!

A special thank you to the talented artist behind Wild Heather.

Thank you for taking the time to be featured on our blog!

Supply & Demand...Fundraiser for Haiti!

2010-02-12T10:10:00.000-08:00

Artists joining together in support of Haiti...

MAB VENTURES INC. & EK PRODUCTIONS ARE WELCOMING APPLICATIONS!
Greater Vancouver area artists are invited for submission in group exhibit held Spring 2010. Artists who are interested in promoting their photography, painting, sculptures, or any other visual mediums are welcome to apply. The event is a partial fundraiser for Haiti relief funds and will be held at Science World held May 1, 2010.

Artists from any visual arts category are encouraged to apply for their spot in the show. Painting, photography, mixed media, carvings, and sculptures are all accepted. Artists will have the opportunity to show and sell work to a large crowd and be a part of helping those struck by the disaster in Haiti.

Be a part of the solution!

MONIKA BLICHAR ERIN CAMERON

MAB VENTURES INC. EK PRODUCTIONS LTD.

VANCOUVER VANCOUVER

604-999-6177 778-8486956

monika_blichar@hotmail.com or erincam2@hotmail.com

Favourite Things...Yellow!

2010-02-10T09:43:00.000-08:00

Yellow has been my favourite colour since I could talk. Back then I may have called it "lellow" but I knew I liked it then and I still love it now! Since yellow is my favourite colour, it was only a matter of time before it wound up in my Favourite Things post. WARNING: This yellow is not mellow, may need sun glasses!!!

I found the Canary Dress by Holly Stalder last week in a treasury on Etsy. I loved it so much it inspired this week's favourite things. I had forgotten to add it to my favourites but after some determined searching I found it! This dress is so fresh and fun. It has a youthful freedom to it. I am trying to think of any reason to go along with my "need" to have this dress! To check out more of Holly's great designs visit her Etsy shop http://www.hollystalder.etsy.com/.

Walking to Jericho's This Tree Stands photograph is stunning. It has a timeless feel to it. The tree looks as though it is thousands of years old and yet the yellow makes it feel new. What a great use of juxtaposition. To see more beautiful photographs from this artist go to http://www.walkingtojericho.etsy.com/.

The Yellow Rose ring by the Poetic Life is a beauty. I love the detail of the rose and that it has a vintage flair. This ring is bound to add originality to any outfit. For more great accessories by the Poetic Life visit their Etsy shop at http://www.thepoeticlife.etsy.com/.

I was giddy to find two of my personal favourites together. A Yellow Truffle Purse by Morelle!!! Many spring seasons have inspired yellow purses. What sets this one apart? It is handmade with top quality Italian leather. It can carry all the necessities as well as a laptop or books. Basically it is perfect. To get one of your own visit Morelle on Etsy at http://www.morelle.etsy.com/!

As special thanks to all the amazing artisans that

inspired this grouping of Favourite Things.

F.E.D.

How to...Advertising

2010-02-09T09:24:00.000-08:00

With the amount of gibberish in the advertising world one cannot help but be confused. Need a little help? Me too. Let's take a look together.

Definitions

CPM advertising — CPM stands for cost per mile. In English, it means the amount you will pay for every 1,000 impressions. (An impression means your ad has been viewed.) So, if a website says their advertising is $10/CPM, and you spend $500, your ad will receive 50,000 impressions.

CPC advertising — Cost per click advertising means you only pay when your ad is clicked on.

Flat Rate Advertising — Many content providers have a flat rate that they charge to advertise with them for a set amount of time. For example, a blog might charge you $100/week or $300/month.

When it comes to advertising it is not always more is more. It is more like what is going to get me the best bang for my buck. You can spend $500 on advertising, but if your ads are not visible to your target market it was a waste of money. If you spend $100 to advertise your knitting supplies on a How to Knit blog that is money well spent.

When investing in advertising take your time. Do your research. Advertising is a useful tool when done correctly.

Advertising Sites:

http://www.blogads.com/

www.Google.com/AdWords

http://www.ishopindie.com/

My Monday...New Creations!

2010-02-08T13:47:00.000-08:00

Hello Readers,

This week's My Monday post is an update on Four Elements Design. What we have been up to? Where we are heading? F.E.D.'s future plans? 2010 has been a whirlwind personally and professionally. Saying that we like the challenge!

Last week I had the pleasure of making some new lampwork beads just because I wanted to. I love that. No deadline. No custom order demands. Making beads with absolutely no requirements allows me a freedom to just create. I can enjoy the way they turn out, good or bad, and learn from the experience. It is very freeing. We made five new bracelets. I will include a few pictures with this post!

Four Elements Design or F.E.D. for short has really taken off. Etsy may be slow, but I have had numerous requests for custom work. So rather than getting discouraged that my Etsy sales aren't growing I am looking at it as a way of advertizing. People are seeing my designs, liking them, and requesting custom work which equals business. I'll take a purchase any way I can get it!

At F.E.D. we are continually looking at fresh ways to encourage our business to grow. Having said that, integrity and originality are always a must. We have had requests to design jewelry for weddings. We have had requests to carry our designs in stores. I am so honoured by the support and appreciation for what I create.

2010 really has started out with a bang! We look forward to keeping that momentum for the rest of the year!!!

As always, thanks for reading,

F.E.D.

Tip of the Week...Etsy Canada

2010-02-07T13:55:00.000-08:00

I am not shy about promoting other Canadian Etsy Seller's. I love to put them in the spotlight with Feature Friday and my Favourite Things posts. That being said, I also support all artists across the world that promote handmade.

I came across Etsy Canada on the creator's blog and was immediately intrigued. What is Etsy Canada?

"Created on November 2, 2009, the motivation behind this site was to have it serve as a meeting space for Canadian crafters seeking advice, and inspiration. Although this is not a formal team, Etsy artists can easily find other Etsians locally and nationwide to band together and promote their work. You don't have to be Canadian to join this site as we welcome buyers and friends of Etsy Canada! Promotions will mainly focus on Canadian sellers only, but the blog is for anyone who is a member:)"

If you are looking for a new way to network, are seeking advice, or just want to see who else is out there check out Etsy Canada today!

http://www.etsycanada.ning.com/

The Week in Review...January 31 - February 5

2010-02-07T13:42:00.000-08:00

Another week has passed. Where does time go? Four Element's Design has had a busy week. We have been ran off our feet in our personal life, but also had some firsts with our small business.

This week we had a huge request on facebook for custom work. We were asked to design jewelry for a wedding party. What an honour that was. We are looking forward to the challange.

Even though life other than jewelry making has been crazy busy we found time to make some new lampwork beads. It was a major success. The beads turned out amazing. I can't wait to post the pictures of the bracelets I made!

Our scheduled Feature Seller was unable to submit her entry for personal reasons. My life is best described as an organized gong show, so I completely understand. I look forward to the feature in the weeks to come. Sorry to the readers for not having a prepared feature.

We put January and our Internet experiment behind us. February is all about our fans. Reaching out to see what the consumer wants from F.E.D. We are looking forward to a productive month, with many more firsts!

Hope you all had a great week as well,

F.E.D.

Supply & Demand...Stones & Findings

2010-02-04T12:00:00.000-08:00

Stones & Findings offer premium wholesale jewelry components. To find out more visit their website at:

http://www.stonesandfindings.com/

Or if you are in the Toronto area stop by their Showroom located at:

55 Queen St. East

Suite 705A

Toronto, Ontario

M5C1R6

Favourite Things...I Heart You!

2010-02-03T19:57:00.000-08:00

Yippee, it is Favourite Things time again! I look forward to every Wednesday. Too bad it only comes once a week. With Valentine's Day just around the corner, we are focusing on hearts this week. This collection is not your typical Valentine's merchandise and that is why I love it. Enough about that, here they are...my I heart you favourite things!

Garden House Boutique's Valentine's Day Travel Mug is the perfect way to start your day with style! The description says, "Wake yourself up in the morning with fresh coffee in a fun mug." What a great surprise for your special someone. Include a gift card from their favourite coffee shop and earn extra brownie points! To get your very own mug go to http://www.gardenhouseboutique.etsy.com/.

How cute is this Personalized Valentine's Baby Hat!!! It doesn't hurt that the baby is absolutely adorable! The Cotton Cupcake Shoppe has everything you need for your baby's 1st Valentine's. It really is the perfect way to celebrate love. To visit their shop on Etsy go to http://www.cottoncupcakeshoppe.etsy.com/.

This necklace from Pretty Little Me's shop is not your average cutesy Valentine's jewelry. The pendant reads, "I carry your heart" and is accompanied by a heart locket with room for two pictures. I must admit it melted my heart when I came across it! To get this necklace for your special someone go to http://www.prettylittleme.etsy.com/.

How sweet are these little heart scrubbies? Now not only can you give the gift, but you can make it yourself. Laura's Left Hook shop offers the pattern to make these cute heart scrubbies. Head over to http://www.lauraslefthook.etsy.com/ to get the pattern to make your Valentine's scrubbie!

Thanks for checking in for the latest collection of Favourite Things. I'm already excited for next week!

How to...Branding

2010-02-02T09:56:00.000-08:00

How to Tuesday is taking on a challenge. For the next three Tuesday's we are going to discuss marketing. The definition of marketing is "the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling." We are going to tackle marketing in three parts. Branding, advertising and shipping as they are all crucial to the success of your business.

This week's focus is branding. What is a brand? Wikipedia posts, “A brand often includes a logo, fonts, color schemes, symbols, and sound, which may be developed to represent implicit values, ideas, and even personality.” How does this apply to your shop? Take a look at you shop name, avatar (picture) and banner. Do they represent you? Are they promoting what your shop has to offer? Buyers appreciate the time and effort we spend ensuring our Etsy shop is cohesive.

Does your shop name reflect your business? Is it you official business name? Are buyers going to remember it? These are all valid questions to answer. Be original, as your shop name is a reflection of you. Karen21 says nothing about your business. Karen's Kites for Kids is catchy and also informs the buyer of your business. I came up with that name in a matter of seconds, don't judge!!!

Now what about your avatar? No, not the movie! Your avatar is the thumbnail photo that appears beside your shop name. Why is it important? That picture shows whenever you comment, heart something, place a bid in alchemy, etc. Choose your picture wisely. Do you really want a picture of your child grinning ear to ear to be the picture everyone on Etsy recognizes your shop by. We all love our children, but that photo is a way for buyer to know you. Post a picture of yourself or at the very least a clear item that is available in your shop. Remember your avatar is what reminds people of you and your shop. Pick something and stick with it!

Your shop banner is the large title that displays at the top of your shop's page. This is where we get to have fun. Have pictures of your designs in the background. Use the font that is on your business cards. Change you banner to suit the time of year or show off new items. Be creative and showcase your designs. If you are unsure how to make a shop banner Etsy provides wonderful tutorials.

http://community.etsy.com/resources/banner-generator

So what have we learned today? Branding your business is one of the keys to marketing. Buyers want to know who you are and what you sell. So fellow shop owner's lets pull up our socks and show them what we've got!

My Monday...Goodbye January!

2010-02-01T15:44:00.000-08:00

Well, its official January is gone. No more New Year resolutions, fresh calendars, or holiday spirit. Also, finished is our Internet experiment. How did we fare, let's take a look...

Sadly, on Etsy we are still stuck at one sale. I have done everything I can think of to try and boost my sales, but no such luck! Even without an increase in purchases I am still proud of the many improvements in my shop. I have completed a total "shopover". How? We have a new banner, better pictures, and more efficient shipping rates. Hopefully, February will bring about a second sale!

I will shamelessly admit I have been tweeting up a storm. Better yet, I love it! Four Elements Design currently has 66 followers. Only nine people short of our goal. I have loved the knowledgeable advice and hilarious tweets I have been privileged to. Our experiment may be over, but F.E.D. will keep on tweeting!!!

One of my favourite Internet outlets has been my facebook fan page. As of February 1, 2010 we have 164 fans! Wow, what an honour!!! Our facebook fan page has allowed us to interact on a regular basis with people that are interested in what we do. In January we held a New Year's promotion and just gave away a free bracelet. February is fan appreciation month and there is a free necklace up for grabs. All you have to do is become a fan!

Lastly, we have successfully posted a new blog post everyday in the month of January! Our blog format is really helping to ensure a wide range of topics are addressed. In addition, we are sharing the spotlight with other gifted Artisan's on Feature Friday. We can't forget Wednesday's Favourite Things post where four Etsy shops are selected for their quality items. Blogging has been incredibly rewarding and we are so thankful for every one of our twelve dedicated followers.

So was it a success? I guess that is for you to decide. Each site has provided rewards in its own way. Our sales may still be the same as when we started, but look at what we have learned along the way! Even though our Internet experiment has come to a close Four Elements Design is looking forward to continuing on our journey, internet included!

Tip of the Week..."Focus Up!"

2010-01-31T18:14:00.000-08:00

After looking at the title for this week's Tip of the week you probably think I have lost my mind! "Focus Up" is one of my husband's classic one liners and I think it is the perfect accent to this week's suggestion.

I find it quite easy to get caught up with everything Etsy offers. Visiting the virtual labs, forums, alchemy, treasury, etc. This contstant hopping from one area to the next leaves me exhausted. Not only do I need a nap afterwards, but I can barely remember what I've seen or commented on when I am done!

So this week's tip is to focus up and dedicate your efforts to only one area in Etsy. For instance, spend as much time in the forums reading and commenting as you can allow. Next week focus your time in another area. Create a schedule that ensures you are doing your do diligence in each Etsy area, just not all at the same time.

Focusing your efforts simplicates your life. And chances are without all that jumping around you might actually remember what you have done!

The Week in Review...January 24 - 30

2010-01-30T20:32:00.000-08:00

Another week has passed. I cannot believe how fast January has flown by. This week has been a busy one as well. I guess that is why one of the topics we focused on this week was taking time for ourselves. I made a conscious effort to take 20-30 minutes everyday to just unwind. And today I pampered myself and got a haircut! Not normally a big deal, but it has been a really really long time.

I loved this week's collection of favourite things. I am repeatedly drawn to modern design. I love the access I have with Etsy to browse different key words. The possibilities are endless.

I also am thrilled to be back on track with Feature Friday. This week Julie from julesJgallery shared with us her inspirations. Her Etsy store is full of excellent finds with a wide range of handmade cards, jewelry and artwork. I'm looking forward to the enlightening interviews to come!

Personally I have been extremely busy so I have not had the time I usually dedicate to making jewelry. I was thrilled to have a window on Friday to drop everything and make beads!!! I am slowly getting the jewelry made so you can look forward to NEW jewelry being listed on Etsy shorty.

Once again thanks for reading :o)

http://www.fourelementsdesign.etsy.com/

Feature Friday...jules J gallery

2010-01-29T17:51:00.000-08:00

We are back on track with Feature Friday! This week we have the pleasure of introducing you to Julie from jules J gallery. She is a brilliant artist with a fabulous Etsy shop.

Tell us about yourself?

My husband and I live in beautiful BC, Canada. Only a short drive to the ocean. I am a stay at home mom of 2…an 8 year old son and a 7 year old daughter. Our newest addition to the family…Bella, our social little black multi-poo who thinks she is a lab. I love garage sales, thrift stores, watching birds feed and bathe in our small back yard, anything nature, and anything that involves the art of creating.

Why did you decide to open an Etsy shop?

I opened my shop as a gallery for me to share some of my artwork: reproductions of my original acrylic paintings, my "jotables...jot your thoughts anytime" note cards, vintage style photography and my jewelry...all in one place, and to hopefully generate some income while doing things I truly LOVE to do. I also prefer to be “behind the scenes” instead of selling, face to face. I find Etsy very easy to use, (as I am not very computer savvy) it’s fast, versatile, allows for easy editing, easy communication, and I think a very well laid out platform for both buyers and sellers.

Who or what inspires your designs?

Probably my love of home decorating…I love black, white, silver, pale grey, creams and taupes, with a touch of pink and green. And maybe a bit of purple. I adore crystal chandeliers, black & white photography, thrift store finds such as silver trays, old crystal vases, bowls, plates and vintage tea cups and saucers. And of course, nature…birds, the pure magic of a fleeting sunrise & sunsets with no two ever being the same, the seasons of trees, the way light falls differently at different times of the day. The incredible beauty of a common flower or even a weed!

What advice would you give a new Etsy artist BEFORE they open a shop?

I recently read the following two blog posts from http://www.faeriedtreasures.etsy.com/

1) http://faeriedtreasures.blogspot.com/2009/07/tips-for-selling-from-seller-who-sells_29.html

2) http://faeriedtreasures.blogspot.com/2009/08/tips-for-selling-from-seller-who-sells.html

Also, a fellow Etsy shop owner I met at a Christmas craft fair locally, said “the secret to Etsy…post/renew everyday or as often as you can”. Something my husband keeps reminding me about...know your target market...are you trying to sell to fellow Etsy shop owners?? If so, spend lots of time in the forums commenting etc. Are you trying to sell outside of Etsy?? Then you have to let people know you exist...without over-spamming them, and comment, comment, comment. This is the next phase I will be working on with my own shop!!

Where do you see youself in 10 years?

Still involved in the creative process, whatever that may look like. I NEED to have my artist outlet, whether it’s photographing a flock of birds, painting a flower to hang over my mantle or make some jewels and baubles to wear…I need to create and evolve as an artist.

To visit jules J gallery on Etsy click the link below

http://www.julesjgallery.etsy.com/

A special thanks to Julie for taking the time to share

her process with Four Elements Design.

Supply & Demand...2010 Foothills Small Business Expo

2010-01-29T08:54:00.000-08:00

The 2010 Foothills Small Business Expo

hosted by P & R Promotions

The place to meet new customers and promote your business!

Meet hundreds of new customers in a trade show setting
Set up a display and promote your product
Very low cost for this opportunity compared to other trade shows
Meet new people in the business community
Meet your old friends as well
All types of business are welcome
Kick start your busness now by making lots of new contacts

For more information and forms to be an exhibitor visit

http://www.calgaryarea.com/community/eventspsa/craftsales/craftsales.htm

Favourite Things...Modern

2010-01-27T09:48:00.000-08:00

This week's favourite things is going modern. Every item is for sale on Etsy, some vintage and some handmade. I must admit my personal tastes are more rustic, but for some reason I am drawn to modern design. Maybe it is my alter ego, who knows, but I could not resist sharing these funky modern pieces.

Up first is the sleek and sexy vintage lucite magazine rack from VeroVintage. I love the simplicity of the magazine rack. For all of us magazine addicts, what a sophisticated way to display our treasured items. Visit http://www.verovintage.etsy.com/ to check out other great vintage finds.

I MUST have this Winter Birch Tree wall decal!!! How cute are the deer and bird! What a great way to add character to your room. Best of all, you get to select what colours work best for your home. The wall decals at designedDESIGNER's Etsy shop are genius. Go take a look for yourself at http://www.designeddesigner.etsy.com/.

TheVintageCabin's set of Green Apple bowls are to die for. How cute would a fruit salad look in these bowls at your next backyard party? Take a peek at http://www.thevintagecabin.etsy.com/ for many other great vintage finds!

Last, but certainly not least are these great cushion covers from MARIESCOSYCUSHION's. The shop has oodles of fabric options and also sells the pillow inserts. A one stop shop. Visit http://www.mariescosycushions.etsy.com/ to get a pair for yourself!

I hope you have enjoyed the latest group of favourite things. I am positively giddy from finding them all. Search "modern" on Etsy to find many other great vintage and handmade pieces.

http://www.etsy.com/

How to Tuesday...Take Time for Yourself

2010-01-26T09:38:00.000-08:00

I realise this is not a typical "how to" topic, but I feel it is just as important as how to take great photos. So many of us, me included, get caught up in making our business successful, looking after our family's needs, and lending an ear for a friend that we are on the run morning to night. But how many of you take time just for you?

You may love your Etsy shop, but contently revising and relisting is not taking time for you. It is recommended to take 30 minutes each day to check in with you. How do you check in with you? What is it you love to do? Take 30 minutes to read a novel, do yoga, take a nap, get a haircut, go for a walk, ride a bike, meditate, whatever you love to do...

To be at your best you need to take the time to enrich you. We all put endless amounts of energy into family, friends, business, but few people take the time to feed their soul. So let's all make it our goal this week to take time for us!

Here are a few links to help you take "you" time:

http://www.yogajournal.com/

http://www.chapters.indigo.ca/

http://www.how-to-meditate.org/

www.canadatrails.ca/biking

http://www.hairstylesdesign.com/

My Monday...F.E.D. Experiment

2010-01-26T09:08:00.000-08:00

Wow, where has January gone? In less than one week our little Internet experiment will be over. How has it gone so far? Is it worth it?

In the beginning I spread myself too thin between nearly ten sites. It was consuming way too much time. And worse it was starting to wear on my sanity! So rather than do a half hearted job on multiple sites, I decided to focus on four main sites, Etsy, twitter, facebook, and my blog. So how is it going so far?

On Etsy I have taken the advice of another successful shop and improved my photos. I have received many compliments and better yet was featured in an Etsy Treasury! I am still stuck with only one sale, but to stimulate my rating I have made a couple purchases. Buying on Etsy adds to your rating. When the seller leaves positive feedback it is a boost to your shop. That's me always thinking outside the box! To check us out on Etsy go to http://www.fourelementsdesign.etsy.com/.

Twitter is an absolute blast! I love posting my tweets. Although, only using 140 characters is a bit of a challenge for someone like me!!! Yesterday I reached 50 followers. I really like that I can post links to facebook, etsy, and my blog to reach people I normally would not be in contact with. I have also used twitter for feedback. I ask different followers for tips, colour combo suggestions, and inspiration. With only one week left let's see if I can get to 75 followers! To follow us on twitter go to www.twitter.com/4elementsdesign.

My facebook fan page has really taken off. At last count we had 156 fans! Facebook has long been a tool to connect with old friends and extended family. Now, I am able to use that tool to share my lampworking designs with everyone. I can suggest the page to friends. They have the opportunity to view the page and decide if they would like to become a fan. The more fans that join equal more news feeds that mention Four Elements Design. With facebook I can post photos, list promotions, and link to my Etsy shop and other accounts. I also love that others can leave comments regarding my posts. Any feedback is good. To become a fan of Four Elements Design on facebook click the link on the side of this blog.

Last but certainly not least is my blog. I may only have 9 followers, but each and everyone matter. They have taken the time to read what I have to say and find it worthwhile. That means the world to me. Having this blog is like a journal of my experiences while starting my jewelry business. I love looking back at the posts and remembering each hurdle! I really hope this blog inspires other new Etsy seller's to take a leap and try something new. None of us are going to grow personally or professionally if we don't take any chances.

Well with less than a week till February, I had better get busy. Thank you for taking the time to follow Four Elements Design on our journey. We look forward to sharing it with you!

Tip of the Week...Stay True to You

2010-01-24T19:48:00.000-08:00

In the world of creativity it is easy to get lost from the path you set out on. It may be low sales, infrequent views, or poor feedback. Whatever the reason, it is always good to evaluate why.

If your sales are non-existent or few and far between take a look at the items listed. How is the price point? Is it worth paying the shipping fees? Is the listing descriptive? A piece of advice I read on Etsy was to imagine there were no pictures with the listing. You had to describe in detail to give the buyer the exact image of what they are purchasing. A buyer is not going to invest in an item if it is not exactly what they want. And they are not going to know unless you tell them. Use your words!

Are infrequent views your problem? Take a look at your pictures. A picture really does say it all. If it is not engaging, people will not click to view the item. Remember the thumbnail pictures are small. Make sure the item you are selling is being showcased.

Little or poor feedback is a more difficult issue. Not all buyers realize posting feedback helps your shop. It doesn’t hurt to send them a friendly reminder. It is really beneficial to the seller and the buyer as positive feedback is shown on each profile. Poor feedback is a whole different situation. It could be the item was not what was described. The shipping took too long. The buyer was displeased with the way the transaction was handled. There are many reasons. The best way to get to the bottom of the situation is to ask the buyer why they were not satisfied. Look at it as a way to improve your business in the future. We are all learning.

I hope these suggestions have helped. Remember the excitement you had when you created your Etsy shop. Don’t let a little negativity stand in your way. Stay true to you.

The Week in Review...January 17-23

2010-01-24T19:22:00.000-08:00

WOW…what a week it has been! It started off with a bang. Numerous of my bead making friends and I got into a debate about artist copyright. It is a really good subject though. With so many artisans in all fields what makes each of us unique? Maybe start the conversation with other artists in your area.

We also had a once in a lifetime opportunity to attend the Olympic Torch Celebration in our community. It was amazing. I must admit seeing the torch run by brought a tear to my eye. What a fabulous way to get our province and country into the Olympic spirit! Go Canada Go!!!

I had an Etsy first and was listed in a treasury, It's not easy being green! I also learned a valuable lesson about blogging. There are no guarantees when you ask to interview someone for your blog. In the future, I intend to send numerous requests out. And in time will accommodate and post all submissions. That way I won’t be left interviewing myself or worse my husband!

I really love daily blogging. Although, this weekend I have gotten a bit behind…Oops! I look forward to another fantastic week!

Featured Seller...???

2010-01-22T19:14:00.000-08:00

Well, as a blogger I learned a valuable lesson...ask more than one artist to be your featured seller! Unfortunately, the artisan I had contacted did not respond. As this is my New Year's resolution, I do not want to miss a day, so for this week we are going to interview none other than Four Elements Design! Hey, when you are desperate you take desperate measures!!!

Tell us about yourself?

I am a Canadian girl from a little City in Saskatchewan. I moved to BC with my husband and two beautiful boys to start living our dream. We love the outdoors. Fishing, skiing, snowboarding, biking, hiking, hunting, snowshoeing, basically whatever the season will allow. I love to read sitting by my fire drinking a hot cup of coffee. I love design of all kinds. And nothing is better than waking up to sit on my front porch in the morning...in the summer of course!

What is your creative process?

I would describe myself as a fly by the seat of your pants type person. I don't really plan my ideas ahead of time. More often than not, my beads are created in the moment. Whatever is inspiring me that day. It could be the weather, a song, a coat, anything that catches my attention. This practice has served me well to date. So as the saying goes, "If it isn't broke, don't fix it!"

Who or what inspires your designs?

I touched a bit on this in the question above. I am a in the moment type person. It may be the colour combination of a person's outfit. I might want a certain piece to wear for a special occasion. I once designed a bracelet based on the colours of a friend's eyes. Literally, everything inspires my designs!

What advice do you have for NEW Canadian Sellers?

Well, I don't think you get much "newer" than me so I don't have any sage advice. What I can say is to not get discouraged. If you are not getting sales research what other successful Etsy shops have done. Be persistent. If you have a great product people will buy it.

What was your first Etsy purchase?

I just completed my first Etsy purchase! I spoiled myself and bought pampering products from Simply Tempted. I have listed Simply Tempted in my favourite things before for their scrumptious product. To check out their shop go to http://www.simplytempted.etsy.com/. Their stuff is amazing I can't wait to get mine!!!

I sincerely apologize for not having a prepared interview for Feature Friday. But I must admit I have enjoyed sharing with you a little more about me!

To visit Four Elements Design's Shop

go to http://www.fourelementsdesign.etsy.com/

Supply & Demand...Canada Beading Supply

2010-01-21T12:00:00.000-08:00

Canada Beading Supply is a family-owned business established in 1984 in Ottawa Ontario, Canada. They are committed to offering our customers the finest quality products at competitive prices.

About Canada Beading Supply

Our number one priority at Canada Beading Supply is you - the customer.
Many customers tell us we are Canada's leading supplier of gemstone beads and their preferred one stop shop!
We take customer service seriously. If there is product you need or a problem you want solved, our staff are more then happy to do their utmost to serve you.
We may not always have the solution but we will still try to help you find it.
Our team takes pride in helping you achieve your objectives.
If you are ever in Ottawa (or looking for a great reason to make a road trip), please come to the showroom. We truly enjoy meeting our customers face to face.

Canada Beading Supply has a wide variety of items available:

Gemstones
Pearls
Glass Beads
Base Metal
Precious Metal
Accent Beads
Stringing Material
Tools
Display Items
Books
Classes

To shop Canada Beading Supply online go to http://www.canbead.com/

or call their toll free number 1-800-291-6668.

Canada Beading Supply

190 Colonnade Rd. South

Ottawa, Ontario

K2E 7J5

Favourite Things...Winter Wool

2010-01-20T12:28:00.000-08:00

For this week's favourite things we are putting the spot light on wool. In these winter months, many of us are looking for fun ways to stay warm. Browsing through Etsy I have found a few handmade beauty's that are perfect for this week's "Winter Wool" favourite things.

The first item to catch my eye was the Kid's Woolly Helm by knittles. It is so adorable. Every Grandma in town would be pinching the cheeks of the little one wearing this. Not only is it cute, but also practical and great way to keep your little loved one warm. Visit http://www.knittles.etsy.com/ to view other warm wool ideas.

I am so in love with the Boots Cuffs made by lainedesign. They are perfect way to add individuality to your next outfit. The best part...they are made in a multitude of colours. Our favourite pair are the Espresso Boot Cuffs. Go to http://www.lainedesign.etsy.com/ to pick your pair!

Next, Pixibell's shop is an Etsy favourite. Look no further than the multiple sales and 100% positive rating. They make the most creative hats. Plus, they also sell patterns for you to knit your own! My favourite from the pixibell shop is the Pixie Hat in Oatmeal, a whimsical way to keep warm this winter. I am continuously drawn to the shop to see what they have come up with. Visit http://www.pixiebell.etsy.com/ to sneak a peak.

This is a first for me, but it was too sweet not to post it. Knittles shop had another item that I could not resist sharing in this favourite things grouping. The Meow Kid's Earflap Hat is delightful. In the listing the nursery rhyme by the Robber Kitten is referenced:

A kitten once to its mother said,

"I'll never more be good;

But I'll go and be a robber fierce,

And live in a dreary wood.

How charming is that!!! As listed above to visit knittles Etsy shop go to http://www.knittles.etsy.com/.

Thanks for checking in for the latest edition of Favourite Things. Be sure to return next week...you never know you may be featured next!

How to...Shop Local

2010-01-19T08:42:00.001-08:00

Etsy's Shop Local option is a great tool for increasing traffic to your shop. In a few simple steps you can share your location with the Etsy consumers. This comes in handy for a multitude of reasons. For example, if you are looking for a last minute gift you can purchase from a local artisan to receive the item promptly. Plus it is rewarding to support the local artisans in your area. One day they may do the same for you.

To set your shop location on Etsy follow these simple steps:

1) Sign into your account
2) Select "Public Profile" of the left hand side of the screen
3) Select your Country
4) Type in your City and press the "look up" button to display your location on the google map
5) Save the changes at the bottom of the page

I told you it was easy! Now when Etsy buyers are looking to purchase locally they can find you. Not sure how to "Shop Local" on Etsy?

1) Select the Buy tab at the top of the Etsy homepage
2) Different ways to shop or search items are listed. Select the Shop Local option.
3) Type in the City of interest and press search location
4) A summary of all the local shops will be displayed below
5) Click on the shop or item you wish to view

So next time you are looking for a gift, to pamper yourself, or promote someone else try to Shop Local!

Visit http://www.etsy.com/ and see what shops are in your local area. Happy Shopping!!!

My Monday...Artist Copyright

2010-01-18T19:17:00.000-08:00

It is the first “My Monday”! What is that you may ask? Well, in short it is an opportunity for me to talk about whatever is happening in my world at Four Elements Design. Artist copyright is a hot topic that has been popping up in my circle of friends. What is artist copyright? How does it apply to you? Well let’s find out…

“In Canada, copyright is meant to protect the expression of ideas but never ideas in themselves. Copyright subsists in original literary, dramatic, musical, and artistic work, whether published or unpublished. Close attention has been paid to the use of the word "original". It has been well established that the foremost requirement for the subsistence of copyright is that the work be original.

The CCH Canadian case re-evaluated the meaning of "original" and found that for a work to be original it must be the result of the exercise of "skill and judgment". More specifically: skill, meaning the "use of one's knowledge, developed aptitude or practiced ability in producing work", and judgment, meaning the "use of one's capacity for discernment or ability to form an opinion or evaluation by comparing different possible options in producing the work". Nevertheless, originality does not require any novelty or creativity. It does require intellectual effort beyond mere mechanical exercise.

The determination of originality on the basis presented in CCH Canadian depends on the facts. For a large part, it depends on degree to which the work originated from the author. Many factors are considered. The medium or form used is significant. Whether it comprises elements that are in the public domain or not, whether it the ordering of data or facts, or whether the form is pedestrian or novel. Mere selection is generally not enough. As well, it is significant to consider whether there are any artistic elements to it.”

- Courtesy of Wikipedia

With lampworking, which has been around since the first century B.C. it is virtually impossible to create a bead with techniques that have not been used by thousands of other lampworking artists. There are only so many ways to make round, cube, heart, etc. beads. So if as an artist you make a heart bead in a similar way to another individual are you infringing on their copyright?

It comes down to personal opinion really. I personally feel that if you came up with a design and later come across another artist’s design that is similar it is not infringing on their rights. Like, wise if you view another artist’s piece of work and use the colours, shape, or style as inspiration for your own pattern it is not breaching the artist’s copyright. In my eyes (and I am not the “be all, end all”), a violation occurs when you study another artisan’s work and try to copy or replicate the exact design. They say imitation is the sincerest form of flattery. But “they” obviously have not had their signature piece duplicated!

Artist copyright is truly an important and controversial topic. Four Elements Design wants to learn more about this subject. Please, share your opinion in the comments section below this blog.

Tip of the Week...Make it POP!

2010-01-17T14:58:00.000-08:00

As I have mentioned in previous blogs your pictures are the key to selling your product. That is why our tip of the week is to make it POP! How, do you ask?

Colour
Colour plays a big role in making your product stand out. If you have a black shirt, standing infront of a black background is not going to do it justice. Use a white back ground and it will steal the show. Black and white are great neutrals, but the colour wheel is helpful too. Use the colour across the colour wheel of your product to really make it pop!

Birdhouse made out of Antique Book-The Native Library Birds-1917

by http://www.storybookfairy.etsy.com/

Lighting
Having great lighting makes or breaks a picture. If the room is dimly lit it will be difficult to showcase your item. Natural light is always best, but in a pinch you can always use a homemade light box. If we can't see your beautiful piece, how is anyone going to buy it?

Leather Cord Necklace with Green and Black Beaded Pendant

by http://www.uniquebyrebecca.etsy.com/

Props
Styling or props are great. You can group your item with like things. You can set a theme. Styling can tell a story, giving your piece life. Remember the thumbnail square is small. Ensure the eye is drawn to the item for purchase.

No place like home - Freshwater pearl SPARROW nest necklace

by http://www.sweetsurrenderjewels.etsy.com/

These are a few basic tips for making your pictures pop. Play around with different colours, backgrounds and lighting to see what makes your product standout. Good luck!

The Week in Review...January 10-16th

2010-01-16T14:04:00.000-08:00

Wow, what a week! I have been blogging a little over two weeks and I am already hooked. I love that I am able to share my experiences, thoughts, and favourites with other like minded individuals. The interaction with my piers is priceless.

I have "met" over the Internet many very knowledgeable people. The advice I have received has help me propel my small business from mediocre to fabulous! A little work really does go along way and great pictures are worth more like a million words!

We have implemented a new weekly format to our blog, to help cover a wide range of topics. Please give us your feedback. Let us know if you think it is working or if you would rather we go "off the cuff"?

Four Elements Design also had a first this week. Our very first interview was an absolute treat. Coral from The Snowshoe Loft is a delight. What a good sport to be the first Featured Seller on a relatively unknown blog. Thanks again Coral!

Thank you all for following Four Elements Design. We are so honoured to have you take time out of your busy schedules to check in with us. We will do our best to not disappoint : )

Feature Friday...The Snowshoe Loft

2010-01-15T13:19:00.000-08:00

I am so excited for our very first Feature Friday! This week we are truely honoured to share a bit about one of our favourite Etsy seller's The Snowshoe Loft.

Tell us about yourself?

paradox [par-uh-doks]: "any person ... exhibiting an apparently contradictory nature"

Hello, my name is Coral. I was born and partially raised in little town called Kailua, in Hawaii. A gorgeous tropical, white-sand, ocean-side heaven. Just like the pictures you see on people's screen savers. My Mother has taught hula lessons for over 30 years.

The problem is - I really don't like the heat or too much sun. I prefer snow. And the bigger the flakes, the better. Oh, and falling autumn leaves, windy afternoons, and a sky so gray that it could swallow up an entire city!

What is your creative process?

It all starts in my head. Often I find inspiration in a single word or vision. I always think back to my childhood and what brought me to that jump-out-of-my-skin point of excitement, and it always boils down to things like Halloween, Christmas, winter, and animals.

(PS my very favorite animal is Walnut, my crazy wiener dog.)

What promotional tool or technique has worked best for you?

I have to admit I'm not much of a salesperson at all, I find it difficult to promote myself. I have business cards, and try to update my Etsy store as often as I can with new items.

I am getting more involved in charity work and donating my items which has the added benefit of exposure.

Why is supporting handmade important to you?

I think art supports emotional wellbeing, and artistic people are just happier when they're creating things. If I can encourage that, I most certainly will. I also love that handmade items are often created using eco-friendly products and processes.

When I buy something, I like to imagine what the artist looked like as they were building my new treasure, and I picture them cozily toiling away in a little workshop somewhere in the world.

Where do you see The Snowshoe Loft in five years?

As any shop owner would, I'd like to see my productivity and sales increase. But I never want it to become a stressful, rushed thing. I make things because it brings me happiness and a sense of accomplishment. If it ever starts to become a task or a duty, I'll know I am doing something wrong.
I have a regular 9-to-5 job and it would be wonderful one day to cut back my hours "at the grind" and rely more on my artwork to support me financially, but if it never works out that way, that's fine with me too.

I can still watch a snowfall from an office window.

Thanks Coral for our first interview!

Go to http://www.thesnowshoeloft.etsy.com/ to visit Coral's Etsy shop!

Supply & Demand...By Hand

2010-01-14T13:00:00.000-08:00

By Hand, Canada’s Artisan Gift Show is a wholesale trade market that offers buyers the opportunity to discover the very best in Canadian handmade products.

Buyers have come to expect the unexpected at By Hand.

Buyers who visit By Hand will see the finest in handmade glass, ceramics, mixed media, fashion, jewellery, leather, art, wood, metal, raku, home décor, stone, pottery, photography, sculpture, toys and more. At By Hand you will find new and exciting product designs that will delight your customers and separate you from the “seen it all before” products of your rivals.

By Hand is a show where you will meet the designer and maker of the product and come to understand the joy and passion artisans have for their work.

By Hand, Canada’s Artisan Gift Show is produced by Signatures 25 years experience that qualifies us to attract the best artisans, artists and designers in Canada.

BY HAND TORONTO – 16th EDITION

January 30 - February 1, 2010
Sheraton Toronto Airport Hotel
801 Dixon Road
Toronto, Ontario

BY HAND ALBERTA – 10th EDITION

February 21 - 24, 2010
Hall A Edmonton Expo Centre (formerly AgriCom Building)
7515 – 118 Avenue
Edmonton, Alberta

For more information about By Hand, please visit their website http://www.byhand.ca/

Favourite Things...Accessories

2010-01-13T13:17:00.000-08:00

Thank goodness it's Wednesday. I have been so excited to share my latest collection of favourite things. Etsy has the greatest collection of original pieces to set you apart from the crowd. Here are a few of my favourite accessories.

Glass Art by Sim's has created the ultimate two in one accessory, a bracelet/necklace combo. The all in one bracelet and necklace is very unique with a variety of charms. At the very affordable price of $29.95 it a must for every closet. Visit Glass Art by Sim's Etsy shop at http://www.glassartbysims.etsy.com/.

I absolutely love, love, love this Mocha Cowl by anitoes. It is well made, easy to wear, and would go with anything. Anitoes has photographed it well showing the many different options for wearing the cowl. Go to http://www.anitoes.etsy.com/ to view this A+ piece and the many other adorable items in anitoes shop.

Solis Handmade Jewelry is another must see Etsy shop. They offer bracelets, necklaces and earrings with a youthful flare. My favourite item is the Leaf Fringe Necklace. I love all things natural and the leaves have a very fresh feeling. Check out Solis Handmade Jewelry Etsy shop at http://www.solisjewelry.etsy.com/.

Last, but certainly not least is a quirky key fob by uyudesign. I love orange so it is no surprise that I was drawn to this item. Not only is the colour youthful and invigorating, but the design is functional. No one wants to lose their keys and this hip fob can be worn around your wrist, snapped to your purse strap or belt loop. A perfect accessory for men and women. If you want your very own Snaplet Wrist Key Fob head to http://www.uyudesign.etsy.com/ to order one today.

I hope you have enjoyed my favourite accessories as much as I have. Make sure to check out the shops listed as they have quality original handmade items. I can't wait till next week to share more of my favourite things!

How to Tuesday...Gift Certificates

2010-01-12T09:23:00.000-08:00

Gift certificates are making a comeback. Offering a gift certificate takes the pressure off of the gift giver. Giving the receiver the opportunity to pick their own perfect gift. This also gives your shop double the awareness as both the purchaser and the recipient are visiting your shop. And more business is always good, but remember you will pay fees when both parties check out.

On Etsy it strongly states to research your local laws governing gift certificates to ensure your shop is in accordance. The DOs & DON'Ts of Etsy state as follow:

Gift certificates are governed by local laws; it is the seller's responsibility to determine if they are in compliance. If you list a gift certificate on Etsy, you are responsible for this compliance.
You must include this sentence in the item listing: "This Gift Certificate is valid only in my Etsy shop, and it is only redeemable here."

There are some guidelines to keep in mind:

Make your listing for a set price (the price of the gift certificate)
Your listing must be an actual item (paper certificate, .pdf file, note card, etc.)
Verify the listing description accuracy. All details and terms of use for gift certificates should be clearly stated.
Make sure your description clearly states that this gift certificate is only redeemable in the Etsy shop from which is it purchased.

A few key points to ensure are on the gift certificate and Etsy listing:

Shop Name
Your Shop's Etsy web address (ie: http://www.fourelementsdesign.etsy.com/)
Boldly state "Gift Certificate"
The amount of the gift certificate
Each certificate should have a unique secret code. The recipient will enter the code when checking out to differentiate between gift certificate of the same amount. (DO NOT include this in your item listing!)
Clearly post instructions on how to redeem the gift certificate

Good luck creating your shop's gift certificate. Remember organization is the key to success with gift certificates. Keep detail accounts of all gift certificates and their tracking number or secret code.

For more information on Esty and gift certificates visit The Storque at www.etsy.com/storque

New Blog Format

2010-01-11T10:01:00.000-08:00

Hello Followers of Four Elements Design,

I want to keep this blog fun and fresh long-term. So I have designed a weekly format for posting to ensure my blogs cover a variety of topics. The weekly schedule will go as follows:

Sunday: Tip of the Week
A helpful suggestion to start the week our right

Monday: F.E.D. Monday
Four Elements Design will have the spotlight

Tuesday: How to Tuesday
We will discuss the best ways to complete a task

Wednesday: Favourite Things
Four Elements Designs will share our favourite shops and items on Etsy

Thursday: Supply & Demand
Each week will alternated between a Supplier & Craft Show in Canada

Friday: Featured Friday
Four Elements Design will feature another Artist and their creative process

Saturday: The Week in Review
A summary of what we have learned throughout the week

I'm looking forward to sharing this journey with you : )

Advice

2010-01-10T21:08:00.000-08:00

Yesterday, I took the advice of many seasoned Etsy Seller's and ventured into the Forums. I checked out a couple of threads that I thought might apply to me and even made a few posts. Then, to my surprise, I came across a thread stating "OK...I'm sitting here if you want honest Critiques"! I have to admit, it definitely caught my attention.

I, as any curious individual would do, investigated the shop. Beautiful pictures, well designed page, and numerous sales. To sign up for a review from this individual was an easy sell. So I jumped on the band wagon and asked for their critique.

I must admit, I was pleasantly amazed to receive a response. Better yet, an honest reply with some positives and a few negatives including recommendations on how I could improve. I was treated to someone else's opinion on how I could better present my shop and all because they wanted to help others. I am so honoured that this person took the time out of promoting their business to try and assist myself and many others. I look forward to putting their suggestions to work.

It is easy to get caught up in the hustle and bustle of starting a new business or keeping a successful business running smoothly. Next time you find yourself with a few extra minutes, rather than day dreaming them away, try to put them to use giving someone else a boost. Someday you might be the lucky recipient of another person's words of wisdom.

A very SPECIAL thanks to SPELLitOUTbyLSudler for taking the time to critique me!

To view SPELLitOUTbyLSudler's shop go to http://www.spellitoutbylsudler.etsy.com/

Inspiration

2010-01-09T20:05:00.000-08:00

Today while doing a routine twitter check I came across a great quote. "You can stand tall without standing on someone. You can be a victor without having victims." - Harriet Woods (via @BellaOriginals) The meaning really ties into yesterday's blog about support.

In today's economy it is difficult for many to make ends meat. Thousands of people in North America are without work. Living day to day not knowing where they are going to get an income. Now more than ever is the best time to work as a team.

Even though there are more shops than ever on Etsy it is not a hindrance to our business. Our team is growing. With more awareness there are also more consumers. Newbie's bring with them a thirst for success. So rather than standing on someone to get ahead, make it your vow to help someone else stand tall.

Support

2010-01-08T22:12:00.000-08:00

In my first week of blogging to promote my new business Four Elements Design, I have been completely blown away by the support I have received from complete strangers. Rather than being reclusive, other artisans are offering their assistance. In the world of handmade it is not "dog eat dog".

I have came across a couple of bloggers who are offering great advice to us "Newbie's" The first blogger can be found at http://timothyadamdesigns.blogspot.com/. He covers a wide range of topics including blog traffic tips, etsy traffic tips, and featured artists. His information is well organised and simple to implement into your blog or Etsy shop. A must read for anyone trying to make a go of Etsy.

The second blogger I stumbled upon can be found at http://akanedesigns.blogspot.com/. Akane Designs blog, Etsy shop and twitter are all beautifully designed and yet relate to one another. The blog is perfectly organized with links to US and Canadian suppliers, featured sellers, business information, etc. She follows the number one piece of advice I have received..."pictures are worth a thousand words". Every picture posted is creatively styled, clear and confident. Akane Designs is a setting the standard for pretty and yet practical.

It is so refreshing to have the support of the Etsy community. Venturing into business is a gigantc leap for many, but with the knowledgeable support of these seasoned seller's your shop or blog is bound to succeed.

I Think It Is Working...

2010-01-07T19:17:00.000-08:00

Today was a BIG day for Four Elements Design. We reached 100 fans on our facebook fan page! It appears that saturating the Internet with Four Elements Design is getting us known.

The first step in attracting potential buyers is getting them to view your product. On facebook fan pages you can link to your Etsy shop. With twitter you can tweet new listings to your followers. So, now that you have a small following, what is next?

One of the things I have noticed is to keep all sites current. People want to know your shop is a priority, not one without new listings or it is rarely updated. With up to date listings, posts, and tweets you are showing your dedication to your business. Dedication shows your reliability.

Secondly, make it personal. Give it that human touch. Buyer's want to know who they are purchasing from. What that person is about, their interests, the process. The easiest way to achive this is to include a short bio on all of your sites. Include pictures of you, your work, your studio. Or post lists of your favourite musicians, movies, author's. Anything, that lets the consumer know what makes you special.

So what has Four Elements Design learned today???

1) Make your presence known
2) Keep the Buyer interested
3) Show what makes you special

Good Luck : )

Favorite Things

2010-01-06T20:28:00.001-08:00

It is not surprising that I have found a few favorites after spending all this time roaming the Internet. That is the amazing thing about it. You can find anything and everything. It never disappoints.

The first seller to catch my eye is glassceiling. Another local Canadian who works with glass, but in a eco friendly way. She uses recycled sea class to create the most amazing jewelry. Not only is she creating a one of a kind piece, but also helping the environment one piece of glass at a time. Check out glassceiling's shop on etsy at http://www.glassceiling.etsy.com/ or view my favorite piece oh victoria patterned seaglass pendant http://bit.ly/50diVc.

After joining twitter and adding a few followers I came across SimplyTempted. Tempted I was. The PINK SUGAR simply sinful bath bomb http://bit.ly/6Pty4I looks good enough to eat! After seeing the tweet advertising the bath bomb I quickly ventured to SimplyTempted's etsy shop http://www.simplytempted.etsy.com/ and I was not disappointed. The shop is well designed, with excellent promotions, and appealing product photos. I will be a repeat customer for sure.

Last, but certainly not least is japlishdelights. This shop is a simple, well organized machine. The photos are excellent in quality and the jewelry is well designed and even better priced. I can hardly wait to get a Two Disc Personalized Necklace http://bit.ly/4sRmlI! To check out japlishdelights on etsy go to http://www.japlishdelights.etsy.com/.

I hope you enjoy my favorites as much as I have.

Word of Mouth

2010-01-05T22:07:00.000-08:00

In the midst of my Internet absorption experiment I have been baffled by the simplicity of "word of mouth" advertising. A simple request of my friends to recommend my site to anyone they think might be interested has had alarming results. If each friend tells 10 people, those people tell 10 more, and so forth the affects on my business would be quite positive. Is it really as simple as to just tell your friends?

Although word of mouth is excellent for generating local followings it takes a lot more to attract the world. Although, you may have friends and family spread throughout numerous countries they can not physically reach out to as many people as the Internet. So it stands to reason that the best way to attract the 6,692,030,277 people of the world is through the Internet. Get yourself heard or seen on as many sites as possible. The possibilities are virtually endless...

Internet Overload!

2010-01-04T18:28:00.000-08:00

In an attempt to get myself "out there" I have managed to go into an Internet overdose. Everywhere you look there are different networking, blogging, advertising, and selling sites. I have spent more time than I would like to admit jumping between facebook, etsy, twitter, tumblr, kaboodle, StumbleUpon, etc. How many different places do you really need to "present" yourself???

Constantly checking your messages, how many views you've had, how many people follow you, and what your fan counter is at can send you to the loony bin. Not to mention, take away from critical time you could be spending creating your product, taking great pictures, and living life.

So to find an answer to the age old problem of deciding where your time should be spent I have decided to do an experiment. For the month of January, I am going to access as many sites as many times a day as constructively possible. Come February, I will gage how my fans, followers, mentions, tweets, etc influence my sales.

Stayed tuned to see how well I have made out...

New Year = New Resolution

2010-01-03T18:33:00.000-08:00

Seeing as it is not only a new year, but also a new decade I figured I had better make my resolution BIG! Not only am I going to take my jewelry business to the next level, but I am going to blog my way through it…

As is extremely apparent, the Internet is the best marketing tool out there. So I figure I might as well use it to the best of my abilities, hopefully inspiring other artists to put themselves out there.

So here goes a new year, new decade & a new blog! I can’t wait to see what the future holds for us :)